Association of Pool And Spa Professionals Announces New Consumer Outreach Campaign
APSP Taps Planit as Agency of Record for Consumer Campaign
August 06, 2015
Press Release – For Immediate Release
The Association of Pool And Spa Professionals (APSP) announces that Planit is its agency of record for a new consumer outreach campaign.
Planit will raise consumer awareness about the benefits of pools, hot tubs and spas through a new integrated marketing campaign called Escape. The campaign spans across a variety of channels including print advertisements, a microsite, experiential trade show marketing and PR and digital media support. In addition to garnering consumer awareness, the effort also unites manufacturers and dealers behind the common goal of promoting the industry on a national scale.
“We came to Planit looking to refresh our message with breakthrough creative, attracting not only the attention of consumers, but the industry as a whole,” said APSP President and CEO Rich Gottwald. “We’re looking forward to a long-term partnership with Planit, which has already proved to be invaluable to us. The Escape campaign is unlike anything we’ve communicated in the past and will undoubtedly support us in making a splash on behalf of the industry in 2015 and 2016.”
“We’re excited to lead a revolution for The Association of Pool & Spa Professionals, an organization that has been a leading voice for the pool and spa industry for more than 50 years,” said Sarah Quackenbush, director of client engagement at Planit.
“I’m confident our partnership will bring pools, spas and hot tubs back to where they belong—the forefront of consumers’ minds as well as their backyards.”
Escape will entice potential pool and spa owners to transform their backyards into their own staycation havens. The creative, which will display a wide range of images such as tropical paradises confined within backyard pools and spas, will be published nationally across print and digital channels throughout 2015 and 2016. The campaign will launch at the International Pool | Spa | Patio Expo in Las Vegas, November 10–12, 2015.
The Association of Pool & Spa Professionals (APSP) is the world’s oldest and largest association representing swimming pool, hot tub, and spa manufacturers, distributors, manufacturers’ agents, designers, builders, installers, suppliers, retailers, and service professionals.
Dedicated to the growth and development of its members’ businesses and to promoting the enjoyment and safety of pools and spas, APSP offers a range of services, from professional development to advancing key legislation and regulation at the federal and local levels, to consumer outreach and public safety. APSP is the only industry organization recognized by the American National Standards Institute to develop and promote national standards for pools, hot tubs, and spas.
We’re Planit. A strategic, digitally minded agency that leads revolutions for national and global clients. Whether that’s through digital media, non-digital media, PR, social or the “next big thing”—if it isn’t bold, creative and smart, we’re not doing our job. That’s why clients including DEWALT, Marriott International, DICK’S Sporting Goods, Universal Music Group and Royal Building Products continue to trust Planit. And that’s why we continue to receive stellar industry recognition, from winning the EY Entrepreneur Of The Year® Award to being named among Advertising Age’s Small Agencies of the Year and Best Places to Work.