SwimEx Pools and Plunge Tanks Launches New Look

Written on:September 7, 2015
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SwimEx Pools and Plunge Tanks Launches New Look

FALL RIVER, Ma. – SwimEx Inc., a worldwide leader in swim spa pools, plunge tanks and aquatic rehabilitation and conditioning, announces its launch of a new website, logo, and tagline.

SwimEx“Our new branding represents the company’s vision of the future and our goal to remain progressive while still offering the best aquatic products in the industry,” says SwimEx President Suzanne Vaughan. “We are thrilled with the updated look and confident it will help us continue to raise awareness of aquatic therapy and fitness and its positive benefits for rehabilitation, fitness, and well-being.”

According to SwimEx, the new logo was chosen to represent the strength of the Swimex product line, the athlete in us all, and the power of water to help us remain healthy and strong. The new tagline, “Life in Motion,” embodies the company’s goal to help people keep moving forward to enhance and transform their lives.  The website’s modern, straightforward design exemplifies the company’s passion and commitment to deliver the best products and service each and every day!

“The future of SwimEx is bright. The aquatic fitness and rehabilitation industry is redefining how we stay fit, recover from injury, and remain healthy. We are thrilled to be part of this wave,” says Vaughan.

Since the company’s inception in 1986, SwimEx has been a recognized leader for its state-of-the-art design, superior fiberglass construction, and advanced water current technology. All of the products in the SwimEx line of pools and plunge tanks are efficient, effective and built to last, for life.  Sold factory direct and built in the USA, SwimEx is dedicated to incomparable quality and exceptional customer service.


To view the new look and website, visit

Contact:  Deborah Cox